8 Reasons for Creating Business Videos to Promote Your Products

16/04/2017

Techrulz

8 Reasons for Creating Business Videos to Promote Your Products

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The importance of business video creation has increased significantly in the last few years. Visual promotional elements have always been known for their effectiveness. Promotional videos take the legacy further ahead and help you achieve enhanced ROI on your advertising budget. You can use such videos to create your brand image and push sales. 

There are many advantages of video marketing over other conventional methods. The modern customer wants the information instantly to make the right decision. And video is one format that can deliver the required information in the shortest possible time. Reading content can be time-consuming. It may also not be as engaging as watching explainer video.

Here are 8 reasons why you should also create business video to achieve your promotional goals.

1. Video is Entertaining & Educating:

Surveys show that more than 6 in 10 potential customers spend more than 120 seconds to watch a video that educates them about the product they are interested in. You can use a simple online video maker to create business videos that can inspire emotions, educate and inspire your target audience to take action. Videos provide you better way of storytelling and keeping your prospects interested.

2. Improved Conversions & Sales:

Business video creation can help increase your conversions and sales. If you add a product video on your landing page, it can give a big boost to your conversions. Studies show that videos can also have a direct impact on your sales. More than 7 in 10 people who watched explainer video about the product they are interested in made the purchase. So if you want to see more sales and increased revenues, you should start creating more product videos and adding everywhere it matters.

3. Build Trust with Business Videos:

People buy from a brand only when they trust it. When you use an animation video maker, you are using content marketing to promote your brand. This form of online marketing is focused on building long-term relationships. When you create videos, you are providing useful and relevant information that brings people to you. Video content has the power to be more engaging than any other kind of content yet available. It has the power to inspire emotions and build trust. Video can help you drive your potential customers to action, more effectively than most other content marketing strategies.

When you create promotional videos using video maker, it shows that you are serious about what you have to offer. The positive first impressions can go a long way in building stronger business relationships. When your potential customers find your videos interesting and useful, this can further help boost your brand’s image.

4. Easy Sharing:

Another advantage of business video creation is that it is easy to share. This is the reason video has become a big part of social media. Do you know that more than 500 years of YouTube videos are being shared and watched in just one day on Facebook? Video allows you to get your brand message to your target audience, not just in a fun way but also in a shareable way.

5. Videos are Important to Google Search:

One way videos work is by increasing the amount of time visitors spend on your website. The longer your visitors stay on your site, the better the signal goes to search engines that your site offers quality user experience. When you create videos using animation maker and add to your website, your webpages are more than 50 times more likely to show high in search engines like Google.

It is worth mentioning that now YouTube is a part of Google, creating a corporate video channel on the video sharing site can further boost your search rankings. When you combine video marketing with SEO, the results can be far reaching.

6. Business Videos Explain Better:

Whether you are launching a new product/service or want to promote an established product, creating an explainer video can be a more effective way to explain your product than to create textual content. Adding such a video to your home page can boost your conversions and search rankings.

When it comes to explaining a difficult product or concept, it is best to use an animation maker to create animated videos. Animation offers a level of flexibility with creativity that is not possible otherwise. Neither live video nor text-based videos can help you achieve the same results. These types of videos provide the right combination of fun, engagement and simplicity.

7. Easier to Understand:

When you create whiteboard video, it makes it easier for your target audience to understand what you are offering. The audio visual elements draw the prospect’s attention. It is more entertaining for them to both listen and watch without making any effort (to read). If you own a website, you already know how difficult it is to retain a visitor on your site. Business video creation can make this task easier. Promotional videos are engaging and entertaining and help keep your visitors on your page. This not only helps improve your website’s search rankings, but also helps deliver your message more effectively.

8. Easier to Create Business Videos:

The latest animation video maker programs such as makewebvideo.com have made it a breeze to create promotional videos. You can easily and quickly create, edit, upload and share videos about your products, services, brand or company. Videos are so effective in getting your message across because they use the power of the visual sense. It is well known that pictures can significantly increase your site’s engagement levels. When you use “moving pictures”, the effects can be even bigger.


Videos work as highly effective format for learning. It also makes it easier to consume the provided information. Modern lifestyle makes it difficult for people to read through long descriptions. A business video can provide all the required information in a quick and easy-to-understand way while saving your target audience’s time. And with modern video making tools, it is easier to create any type of video to promote your products or services.

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